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I worked as a Social Strategist for Jacht from January 2020 - November 2020.

During my time as a social strategist, I worked closely with brand strategists to achieve brand awareness on social platforms for our clients. I helped my client, Mobile Me & You, actively communicate with their target audiences by managing their digital presence across Facebook, Instagram, and Twitter. 

The client I worked with at Jacht during my first semester was Mobile Me & You, which is an annual journalism and technology conference about storytelling on mobile media platforms. I was able to create a content calendar to schedule posts for the 6 months leading up to the conference. I also helped create ideas for the content we would be posting. We came up with the idea of a time capsule collection to highlight a speaker from each year since the conference started in 2015. We decided to photoshop the speaker's headshots into pieces of technology that came out during that specific year of each conference. For example, our first time-capsule post would have the Apple Watch as our piece of technology (since it debuted in 2015). Here is that example:
























COPY: Taking you all the way back to the first Mobile Me & You conference in 2015, many industry-leading topics were discussed, including Victor Hernandez's insight on programming for wearables and the future of where these wearables are heading. #TBT #MMY20

Unfortunately, due to COVID-19 Mobile Me & You had to cancel their event for October 2020 and the social posts we created were not used.